SUBJECT: Ebook Publishing Profits Lesson 15 of 15: Figured Out a Price?

Hi {!firstname_fix},

Once you have figured out a price that is high
enough to convey the value of the book, but not
so high as to be out of the reach of your target
audience's mean budget, then it's time to offer
it for sale on your website. To attract sales,
you will need to develop a promotional campaign,
particularly if you are an unknown author.

There are multitudes of books about
self-promotion that will guide you in your
efforts. Choose a plan that is both creative and
professional. Learn how to write a catchy yet
informative press release, and send copies of
your E-Book to sites that specialize in E-Book
reviews.

Learn how to write powerful sales copy, or hire
someone to write it for you. This is an
essential. You absolutely need excellent sales
copy to sell your book. Make sure the copy
includes all the reasons your target audience
needs your book, and the benefits they will
derive from buying it.

Use graphics in your promotional materials.
Beautiful graphics have the power to instantly
convey the quality and value of your E-Book.
Graphics can also convey the amount of valuable
information the book contains, and your careful
attention to detail. Professional graphics sell
professional books. They reassure the customer
that the product is what it claims to be.

Consider excerpting chapters for articles. You
can offer these tidbits for free on your website
as a sort of demo of your book. Include an order
form for your E-Book at the end of the excerpted
articles.

Finally, when you set-up your download link, make
sure to simplify the process. It is a good idea
to offer a few bonuses that make your book even
more enticing to purchase, but make sure the
bonuses are valuable and high quality. Too many
bonuses that are basically a load of useless
stuff will compromise the impression your
audience has of your E-Book. The goal is to
convey to your audience that they are getting a
quality product for a good deal. That means
applying restraint, especially when it comes to
adding bonus items. Too much free stuff offered
diminishes your credibility.

Make sure your book is a quality product. Make
sure it is relevant and current. Develop an
effective marketing plan that includes excellent
sales copy and excerpted articles. Then offer
your book for sale, and wait for your audience to
discover you!

If you're interested in how to create your own
profitable ebooks, check out this amazing offer:

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To your success, 
YOUR NAME GOES HERE
